Get the Consumer Goods & Retail IPO Playbook
A sector-specific guide to taking Consumer Goods and Retail companies public in India. Covers FMCG, personal care, home care, packaged foods, apparel and fashion, D2C brands, retail chains, QSR, omni-channel models and consumer platforms, with pricing frames, investor maps and disclosure checklists.
[ 01/05 ] · WHAT YOU'LL GET
IPO Route & Feasibility
Main Board vs SME, brand maturity, distribution footprint, unit economics, float math, promoter contribution
Pricing Frames
India and global consumer comps, revenue mix, margin stability, store economics, digital vs offline contribution, repeat rate and retention
Investor Map
Domestic and global consumer specialists, retail-focused funds, consumer-tech investors, long-only funds, what each bucket underwrites
Disclosure & Diligence Checklist
Supply-chain and vendor audits, brand and trademark status, product testing and compliance, SKU profitability, ESG and packaging
IR Toolkit Starter
KPI canon (gross margin %, repeat rate, CAC to LTV, AOV, store-level EBITDA, same-store growth, digital contribution), cadence and templates
Timeline & Critical Path
DRHP to listing, trademark and compliance checks, distributor and retailer confirmations, and typical bottlenecks
[ 02/05 ] · WHO IS THIS FOR
Promoters, CFOs and boards in specialty chemicals, agrochemicals, intermediates, APIs, performance materials, coatings and adhesives, polymers and composites, contract and toll manufacturing, planning an IPO in the next 12 to 24 months.
[ 03/05 ] · REQUEST THE PLAYBOOK
[ 04/05 ] · DELIVERY
Delivery
You will receive a secure download link at your work email within 10 minutes. If you shared context, we will tailor a short note on what to focus on based on your sub-sector (Aero, Defence electronics, UAVs, MRO and others).
Privacy & Use
Encrypted upload and storage. We never share issuer data outside your assigned team. Content is educational and not an offer document or investment advice.
Need a deeper dive?
[ 05/05 ] · FAQs
Answers to Common Questions
Learn about S45's IPO services, process, and what to expect
What is S45?
S45 is an AI-enabled Investment Bank helping Indian companies go public on SME and Main Board. We pair sector bankers with proprietary analytics for readiness, pricing, bookbuilding, listing, and post-IPO investor relations
What exactly do you do?
Three things end to end:
1) Source – eligibility, Demand Thesis (cohort view), teach-ins.
2) Diligence – Readiness Scan, data room, DRHP/RHP with auditors, counsel, and the Lead Manager.
3) List – price-band work, bookbuilding and allocation with Registrar/RTA, listing day and 30/90-day investor relations
Who is your merchant banking partner?
We execute IPOs with Narnolia as Category-I Merchant Banker (Lead Manager). S45 runs AI-led readiness, demand mapping, pricing support, and after-market investor relations
Which sectors do you cover?
Aerospace & Defence, Automotive, Chemicals, Consumer, Energy, Financial Services, Healthcare, Industrials, Technology, Agriculture, Education, and Hospitality. Each has bankers with India-specific operating and regulatory depth
What does the IPO process involve and how long does it take?
Pre-filing readiness → DRHP (SEBI) → RHP → pricing & bookbuilding (or fixed-price where applicable) → allotment with Registrar/RTA (ASBA/UPI) → listing (NSDL/CDSL) → post-IPO IR.
For SME, market maker coordination applies. Main Board is typically 6–12 months from engagement to listing, depending on audit readiness, SEBI observations, and market conditions. SME timelines can be as short as 2–3 months. We map a realistic calendar for your current state
How do you determine pricing and who are the key investor categories?
We build a valuation range using sector comps and cash-flow methods, then refine it with pre-IPO soundings and demand during the bookbuild. We do not guarantee a price or allocation. Indian IPOs allocate to QIBs (institutions), NIIs/HNIs (larger-ticket applicants), and Retail. Anchor investors may participate before the issue opens, per rules.
What are SEBI's core disclosure needs and what if we are not IPO-ready yet?
SEBI requires three years of audited financials, risk factors, related-party transactions, promoter details, use of proceeds, material contracts, and litigation. All SEBI observations must be addressed before the RHP. If you are not ready, we run a Readiness Scan and give a clear plan covering governance, disclosures, board independence, controls, and investor messaging. Many teams work with us 12–18 months before filing.
How does S45 charge and what about investor introductions?
A retainer for readiness and filing work plus milestone-linked fees tied to issue execution. Terms are discussed upfront and documented in the engagement letter. Investor previews are cohort-level only before mandate. Investor identities are shared after NDA or mandate, and outreach is coordinated with the Lead Manager.
Do you coordinate market makers for SME and support post-listing IR??
Yes. For eligible SME issues we shortlist market makers, align obligations, and integrate this into the post-listing liquidity plan. We also set an investor relations calendar, prepare earnings materials, target investors, and coordinate with analysts for coverage and liquidity over the first 30/90 days and beyond.
Do you guarantee timelines, pricing, or allotment?
No. Outcomes depend on SEBI review, market conditions, and investor demand. Our job is to prepare you thoroughly, map demand, and execute with discipline
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